Mainstream TV Networks vs OTT Services: The Transformation of Competition and the Future of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online content providers h

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